Jimmy White & Mary Casson Top Team in Bay Area for 2009
The Bay Area Association of Realtors last week announced that Jimmy White and Mary Elaine Casson, with Long And Foster Kent Island, were the top sales team by volume for 2009. This is the second year in a row they have garnered the top spot. Despite a decline in buyers and an abundance of homes to choose from the White-Casson duo participated in 21 transactions and logged over $11.5 million sold or under contract during the year. Both Realtors have been in the business for less than six years and credit their success to hard work and an understanding of the marketing techniques needed today that embrace new technology, especially the internet.” White, who has a Master’s Degree in Marketing from Johns Hopkins University, believes in a well rounded effort based on fundamental marketing principles. He says his team has blended the best of the past with new technology of today. “The Internet has become the top venue for marketing not only of individual homes but for branding yourself as a Realtor” says White. An important part of the success may be that we do not apply a standard formulaic approach to all scenarios. “We believe that no two homes, or sets of sellers or buyers are alike and start fresh with a plan designed for the specific property” White said. In addition to the main site www.JimmyWhiteHomes.com White and Casson use a variety of other URLs to market themselves and the homes of their clients. Other sites include www.kentislandtoday.com, www.prospectbaylifestyle.com and www.resourceontheshore.com. “The careful management of the sites and the synergy among them produced many leads in 2009 and helped improve our rankings on the major search engines” White said.
Technology and marketing aside, hard work contributed significantly to the overall production. “We come into work everyday, including weekends and holidays,” says Casson adding ” between Jimmy and me work 12 hours a day, every day.” They pride themselves on never missing a call, in fact their main contact number is the cell phone.
Regarding the market on the Eastern Shore this year White is optimistic. “Maryland has not been hit as hard as the rest of the country and has many qualified buyers who are starting to feel more confident about buying that first home, or a bigger one or perhaps a waterfront or vacation home here on the Eastern Shore” says White adding, “unless the economy completely tanks I see first an increase in the number of homes sold followed by home prices beginning to rise again.”
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